Dr. Ola Alaa El-Badawy is a pharmacist and Marketing Manager at a leading pharmaceutical company, holding a Doctor of Business Administration (DBA) and a Master of Business Administration (MBA) with a Major in Marketing from AAST (Arab Academy for Science, Technology & Maritime Transport). Her doctoral research focused on “Examining the Impact of Green Marketing Strategy on Customer Value in the OTC Egyptian Pharmaceutical Industry,” providing novel insights into how sustainable and environmentally conscious marketing can influence consumer behavior and create long-term value in a highly competitive market. She leverages her expertise in strategic planning, team development, and business plan creation to drive marketing success in the pharmaceutical sector.
